AEM Integration With Google Analytics

Adobe Experience Manager. A fully integrated DAM – seamless storage, editing and publishing of assets. AEM offers inherent seamless integration across Adobe Marketing Cloud (Adobe Analytics, Adobe Campaign, and Adobe Target). Product content launches can become 40% faster than. traditional CMS

AEM integration with Google Analytics and Google Tag Manager

Google Analytics and Google Tag Manager are analytical tools that help to analyze the statistics of web site which is helpful as per the business prospective. Organization can monitor which are widely used web pages and which are least use by the visitor. Here I am going to demonstrate how you can integrate AEM with Google Analytics and also will use the GTM tags to use in AEM.

1)      Organization must have the google analytics account, If one already have then we can get the tracking code by navigate to the admin tab then click on the tracking info section and copy your tracking id and tracking code on some txt file as these two properties initially we need.

2)      Go to tools section of AEM. Navigate to the Generic Analytics Snippet and create the new configuration. Inside Snippet JavaScript Code just paste your tracking code & ok.